Sustainability & Sport

Dear Sports Lovers!

Sport is a Passion, YES with a capital P. Probably the second strongest passion felt by humans after love, and it is shared by women and men across the world. That's why today we wanted to honor the day as deserved.

Furthermore, sport can be used as a medium to make everyone feel included and fight against gender discrimination. It promotes fairness and perseverance. Several articles support that is one of the most powerful tools to get through times of crisis! It reduces anxieties and improves your physical and mental health.

As you may know, yesterday, July 23, the Tokyo 2020 Olympics finally took place one year later due to the coronavirus pandemic.

Eight new venues were built, and more than 11,000 athletes from all over the world flow to Japan to join the games. Even if this doesn’t sound really sustainable, the Olympics committee actually does have a few initiatives to reduce the environmental impact of the massive sporting event, some of which have been in the works for years.

In fact, several weeks ago, the Olympic organizers purchased 150 percent of the carbon credits needed to offset the Games’ greenhouse gas emissions, meaning the Olympics are “carbon negative”. That’s a good start.

Guiding by the sustainability concept "Be better, together - For the planet and the people”, the committee’s primary goal is to adhere to the UN’s 17 Sustainable Development Goals, which include: no poverty, affordable and clean energy, climate action, gender equality, and responsible consumption and production.

That's why they also set five sustainability themes for this year’s Games:

  • They plan to use renewable energy as much as possible and work towards zero carbon emissions.
  • The 2020 Olympics have a goal of producing zero waste.
  • They will contribute to Tokyo's idea of a 'city within nature/nature within the city'.
  • They want the Games to be open to everyone.

  • They committed to follow the UN' Guiding Principles on Business and Human Rights.
Maybe the Olympics are far from being a good thing for the environment, but we think that it's nice to see that at least some efforts are being made.

Enjoy the Olympic Games!


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