When sustainability stops being sustainable

More and more people are getting interested in sustainability and protecting the future of our planet. However, is sustainability becoming a buzz word? What does it really mean?

Many consumers believe that they are making a sustainable choice when they see a garment made out of sustainable materials like organic cotton, recycled polyester, or Tencel. However, they are frequently unaware of why that purchase is beneficial to our beloved future.

Recently, Fashion Revolution commissioned a survey of 5000 people between the ages of 16 and 75 in the five largest European markets, including Germany, France, Italy, Spain, and the United Kingdom, to determine how supply chain transparency and sustainability influenced EU consumers' purchasing decisions. 

People's concerns about social and environmental issues in the fashion industry have grown, according to the findings. Costumers want fashion brands to step up their efforts to protect the environment and tackle social challenges along global supply chains.

The truth is that when brands do not specify their impact on the environment with measured and accurate data, we should put a question mark next to them. 

Don't take us wrong, transparency it’s not only about liters of water, chemicals substances, and CO2 emissions: knowing where and how their products are made allows us to determine whether human rights are respected, working conditions are adequate, and the environment is safeguarded.
That’s why transparency is one of the most important values at OASEAS. It is the first step in holding brands accountable for their fair trade practices and environmental impact. This principle requires companies to have a clear understanding of their supply chain and share it transparently with the public. 

Take a look at our sustainable brands, making an effort to make the world a better place and doing an excellent job with such an important topic!

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