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It is important to respect every inhabitant of our lovely planet to the fullest. Therefore, we highly consider if brands offer either vegan or non-vegan products that are produced without animal harming.

The definition of vegan fashion is that it is 100% animal cruelty-free and not uses any animal-based fiber such as fur, leather, wool, or silk. The decision of many to lead an animal-friendly lifestyle is a logical response to the unnecessary suffering and destruction caused by animal agriculture alone. Vegan fashion is not only impacting animal welfare but is contributing to the negative impact of the ecological burden, too.

Specifically, we consider the following criteria to evaluate the animal welfare of our brands:

Vegan: If a brand is 100% vegan (ideally PETA-approved), it gets 3 points. If the big majority of the products are vegan, it gets 2 points, if quite some non-vegan materials (e.g. leather, silk, down, wool incl. cashmere, merino, and alpaca) are used, it gets 1 point.

Treatment of animals (if non-vegan products): If a brand uses materials derived from material, it also depends on the treatment of the animals. If all those materials are fully cruelty-free and certified (for wool: GOTS/mulesing-free, for leather: Gold by the Leather Working Group/chrome-free), we distribute +1 point (to the vegan score mentioned above). 

Good On You-rating: We also consider the Good On You-rating partially (again counting 0.5 for the total animal welfare score). Most sustainable brands are rated on this source, which is currently the best free evaluation platform for sustainable brands. For the animal welfare score, we look at the Good On You “Animals” score.


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