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We want brands to be at the forefront of sustainable innovation, and to think about reducing emissions, waste, usage of water and electricity along the whole value chain, minimizing the negative impact on our wonderful planet.

We all know that the fashion industry has a tremendous impact on the environment. It’s the second-largest polluter in the world (after the oil industry). There are many shocking numbers (just to mention a few: 20% of industrial water pollution comes from textile treatment and dying; 190’000 tons of textile microplastic fibers end up in the oceans every year; 23kg of greenhouse gases are generated for each kilo of fabric produced, or 70 million trees are cut down each year to make our clothes) but there is also a lot of potentials and there are more and more sustainable alternatives to traditional materials and production methods available. However, we have to act now - buy responsibly and think about the lifecycle of a garment (REDUCE - REUSE - RECYCLE).

To assess the eco-friendliness of each brand, we have used to following criteria: 

  1. Materials
  2. Production methods and technologies
  3. Packaging
  4. Shipping distance
  5. Circularity
  6. Philanthropic initiatives
  7. Certifications
  8. Good On You-rating: We also consider the Good On You-rating partially (again counting 0.5 for the total eco-friendliness score). Most sustainable brands are rated on this source, which is currently the best free evaluation platform for sustainable brands. For the eco-friendliness score, we look at the Good On You “Planet” score.

Additionally to our brand assessment, each product is analyzed by b come which determines the number of liters of water used, kg of waste generated, CO2 and PO4 emitted, and for each of those, how much it could have been saved compared to conventional non-sustainable products.

Swipe and discover our best-rated eco-friendly brands!


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