's lifestyle clothing combines high performance with high fashion. The minimalistic design with impactful detailing creates styles that flatter the female form and instill women with the confidence to rise to any challenge.
MICHI believes in fueling female confidence. Women have unique strengths and superpowers worth celebrating. We enhance performance and ignite self-expression. The MICHI woman does it all—we provide the armor, so she can make it happen.
The design, performance, and versatility are actually at the core of everything that MICHI does and stand for enhanced performance and ignite self-expression. The ethically made styles are created with eco-friendly, sustainable Bluesign® and Oeko-Tex® certified textiles and are constructed to last.