"Sustainability needs to be a brands key value proposition and objective at heart. Respecting the following 7 Principles will allow us to maintain the high level of care, consciousness & professionalism needed to make a change in the fashion industry and society."
OUR CORE VALUES
& BUSINESS VALUES
The following 7 Principles define what OASEAS considers to be acceptable and achievable for the business itself and all its involving partners.
The Principles explore the implications of our commitments not only in regard to what we stand for but how we behave, whom we do business with and what we will not tolerate.
We aim to connect deeply with customers, stakeholders and the general public. It will allow them to have maximum insights into our business, and ultimately be a tool to find memorable ways to communicate our mission and the topic of sustainability.
IN A NUTSHELL & OUR SELECTION PROCESS
There is a standard that should be recognised and achievable, no matter the industry.
We select all of our brands according to the following 7 principles:
1. Sustainable Materials, Resources & Practices.
2. Sustainable Design & Packaging.
3. Sustainable Post-Purchase Strategy.
4. Strong Business Relationships.
7. Ethical behaviour.
All of them comply with at least 3 of our 7 criteria, while making big efforts towards achieving further milestones. We vet for their efforts, as we believe in progress rather than perfection.
We personally make sure that they comply with their sustainability statements by assessing them throughout our partnership process. Sadly, Greenwashing has grown a trend and the intention to use fair trade practices; fair-trade labels or seals are not of their concern, and we share your same concern on the matter.
OUR 7 PRINCIPLES TO SUSTAINABILITY
A behaviour perceived as acting in a manner that is in tandem with what society considers to be good morals.
Early on, we dug deep into this topic and realised that our consumption-oriented society has many different perspectives on ethics & being sustainable.
Essentially, it all comes down to: We consume too much, we purchase things that we don't need and we do not factor-in the harmful processes involved.
What's worse? - We are often not aware of it.
The values, strategies and actions of a fashion brand behind beautiful garments can influence the perception of the brand as being either good or "bad", ethical or unethical.
To us, ethical brands are created by businesses which truly care about the society they belong to, its laws and are directly linked to the product and activities. Moreover, an ethical brand should not harm public good. Instead, they should contribute to promote public good, have integrity and honesty, and create added value to their customers.