E.L.V. DENIM is an acronym for East London Vintage; ‘East London’ stands for creativity, and ‘Vintage’ evokes sustainable responsibility.
E.L.V. DENIM takes discarded unwanted denim and reuses and reworks this functional fabric into modern and sophisticated styles. Operating from an ideal of zero waste, every piece of denim used in production has zero impact on the environment and gives a second life to a fabric which otherwise would be destined for landfill.