In business to save the planet
Flamingos' Life is fully aware that the fashion industry is the second most polluting and one of the most opaque sectors in existence, where several million people, including children, work and are exploited within the supply chain where the clothes and shoes we wear are manufactured. Their goal is to give a voice to those who don't have one.
To try to balance the impact on the planet and to improve the lives of the most vulnerable, each of the Flamingos' Life sneaker collections has a project associated with it.
Their brand philosophy revolves around three axes. The first is to use the company to provide a solution to the ecological crisis in which we find ourselves: veganism is a vehicle for change, it is the key to reducing greenhouse gas emissions and our water footprint. The second is that animals are a value in their own right and have the right to a life without suffering. And lastly, they want to make the fashion industry visible, transparent to the consumer and provide all the information to make good and conscious decisions.
With the aim to produce biodegradable sneakers, all their production centres are local, Spain based and managed by families. The brand uses materials developed by itself such as corn, bamboo, hemp, organic cotton, grown only with water (no pesticides), and natural rubber extracted in a sustainable way from the Hevea brasiliensis tree.
The Classic 70s collection is linked to the Eden Reforestation Projects, actively impacting the repopulation of trees in Madagascar and Mozambique. Thanks to this initiative, the company manages to balance their carbon footprint and reforests the planet.
In fact, Madagascar has more than 200,000 species of plants and animals that do not exist anywhere else in the world. Currently, more than 90% of Madagascar's original forests have been destroyed.
Thanks to this partnership, it is possible to reforest estuaries of ecologically devastated mangroves in the northwest of the country. Mangroves are an essential ecosystem with dense roots that serve as an anchor for the soil and the coast, preventing erosion and creating a barrier between ocean systems and the land.
The Old 80s collection is linked to the Agua ONG, actively constructing water wells in remote areas of Uganda. In fact, 663 million people in the world do not have access to drinking water, of which 319 million only in the African continent.
Many diseases result from drinking contaminated water, which, in many cases, leads to an importance number of deaths: this problem affects especially women and children, who are the responsibles of picking up water. For this reason, children are often forced to give up studies, a situation that extremely affects to their development possibilities, while women's health is seriously affected for the rest of their lives due to the physical effort that they need to make.
Each water well constructed is able to provide drinking water for 500 people, improving their quality of life.
The Roland collection is linked to the foundation Waste Free Oceans (WFO), an organisation based in Brussels with the mission to clean up marine plastic and transform it into innovative products.
WFO has ocean, sea and river cleaning projects in the Azores Islands, Dominican Republic, Hong Kong, the Black Sea and the Danube River.
In 2020, Flamingos' Life donated mainly towards a Bulgarian and Romanian project to protect the Danube by cleaning the waters and coasts and collecting and recycling waste. The project focuses its work in critical locations on the Danube River, starting in Romania and ending at the Black Sea and the Mediterranean Sea.