OASEAS raises CHF 300'000 in a pre-seed financing round.

OASEAS, the first Swiss fashion marketplace exclusively focused on sustainable fashion, announces they have raised CHF 300'000 in a pre-seed financing round from private investors.

OASEAS is a B2C platform that helps consumers discover and shop a curated selection of the world's best sustainable fashion brands. As official partners of the industry's pioneers, OASEAS has in its investments pipeline the opportunity to develop cutting-edge technological tools to create an immersive customer and brand experience. This diverges from AI recommendation tools for style matching, to virtual changing rooms and advanced analytics for their trusted partners.

"E-commerce is, for sure, extremely competitive nowadays. However, this only means that there is plenty of space where we can learn fast from errors and successes of others", says Mar Chova, Co-Founder of OASEAS. "We are here to provide a disruptive alternative to conventional fashion, allowing our customers to accomplish a conscious purchase without having to give up in neither quality nor design", She affirms.

Launching in July 2020, OASEAS has already successfully participated in the eWorks Accelerator Program, positioned between the 3 finalists of the accelerator, and Growth-course of Venture Lab. In these five months, they onboarded +40 of the world's leading sustainable brands on the platform, namely Veja, Organic Basics, ECOALF, Armedangels, Matt & Nat, as well as some famous American brands like Girlfriend Collective and Vitamin A. They already count with a team of 20 ambassadors and established influencers, like Xenia Tchoumi, or Alex Rivière, with 1.8M and 750k followers, respectively, to support their mission and promote a more conscious shopping.

The term sustainability has become part of our everyday vocabulary: from energy suppliers to financial operators, from food to construction; responsible practices are considered essential in most product segments.

"The fashion industry is no exception," explains Adriana Crovetto, Co-Founder of OASEAS. "Fashion is the third most polluting production sector globally, in terms of carbon dioxide emissions and use of water resources." Moreover, she adds: "The vast majority of sustainable brands have been founded recently; therefore, awareness is low. Also, there are more than 500 sustainability certifications, and consumers often don't understand why a brand is sustainable".

Sustainable fashion is on everyone's lips, and more and more brands are committed to responsible production. A trend destined to evolve but, above all, to last.

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