Sport and Sustainability
Sport and Sustainability
Sport is Passion... with a capital P. Probably the second strongest passion felt by humans after love, and it is shared by women and men across the world.
Sport can be used as a medium to make everyone feel included and fight against gender discrimination. It promotes fairness and perseverance. Studies show that is one of the most powerful tools to get through times of crisis: it reduces anxieties and improves your physical and mental health.
As you might know, OASEAS is managed by women and we truly believe that there is nothing stronger than women supporting women. So, as sport has the power to change the world, we are bringing you our choice of four female athletes who not only did the best in their sport but also strengthen social issues and promoted a sustainable development by taking care of the planet.
Ellen McArthur
The British world record sailor Ellen McArthur founded in 2009 one of the most well-known organizations that protect the environment, the Ellen McArthur Foundation.
The Foundation is a pioneer in the development and promotion of the concept of a circular economy, working with businesses, policymakers and academics.
Serena Williams
One of the greatest tennis players of all time, Serena Williams, has dominated tennis over the last twenty years, all while balancing motherhood and entrepreneurship.
As if this wasn’t enough, Williams has also taken her success into the world of sustainability. Her first independent clothing line, Serena, is derived entirely from vegan, cruelty-free, and US- sourced products designed to empower and last.
Gretchen Bleiber
Successful snowboarder, winner of six gold medals during her career, and a silver medal at the Winter Olympics, Gretchen Bleiler has been a strong female presence in extreme sports and has combined this with her passion for sustainability.
Bleiler currently sits on the board of Protect Our Winters, where she educates on the importance of winters on the ecosystem.
Billie Jean King
Billie Jean King transformed female tennis from a lucrative, multi-million- pound industry to her ceaseless campaigning for social justice.
She has also brought her characteristic verve to the world of sustainability. Winner of the 2019 Green Sports Alliance Environmental Leader Award, which recognizes ‘extraordinary leadership’ in sustainability and environmental stewardship, King has been consistently supporting green initiatives in the last 20 years.
