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The Circular Fashion Economy
For a real, sustainable fashion industry, companies and people need to improve and innovate in systems that are circular and actively regenerative.
The ‘take-make-use-dispose’ economy has generated complex environmental and social issues that can no longer be ignored, and this is the reason why famous names in the industry have been calling for urgent change.
So what does it really mean to move from a linear to a circular economy? Well, the current issue is that our economy is still dependent on extracting natural resources heavily. Resources are scarce and limited, therefore the industry needs a drastic change as it has become particularly vulnerable.
In a circular fashion economy, products are created with the unique intention to be recycled endlessly until the end of their life cycle. On top of that they are produced from safe and renewable materials, respecting the environment throughout the whole production process.
The circular design aims to completely eliminate waste and pollution. The creation of a zero-waste pattern is possible by using digital manufacturing tools such as the laser-cutting machine that avoids fabric waste, but everyone should make an effort to contribute to this economy.
Another important circular strategy concerns the post-consumer phase. By offering a 'take-back' program, the main components of their garments are recycled to create new designs.
Overall, a circular economy is the optimal solution to reverse the disaster of overconsumption and mass production.
The following garments are produced through a Waste-Free project whereby brands make newly upcycled products from fibers recovered from post-consumer recycled materials along with new, sustainable fibers.